- Operate in a professional and respectful manner;
- Remain objective and not personalize issues;
- Balance public trust with private property rights;
- Develop and implement policies to guide revitalization of the downtown core and to preserve and enhance Shell Beach;
- Improve and enhance recreational opportunities;
- Improve streets and infrastructure;
- Manage the City's budget;
- Promote the City's tourism-based economy;
- Guide and facilitate future annexations; and,
- Collaborate with staff, project applicants, and federal, state, and local agencies in the implementation of various improvement projects, such as a downtown parking facility.
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